Monday 26 March 2012

Sustainability, the unsung hero.


With the financial shambles Rangers and Portsmouth find themselves in currently, the concept of sustainability seems to have finally reared its reserved face.

The news of administration followed by a ten-point deduction for Pompey and the Gers won’t come as much of a surprise, the slip from sustainability is a gradual one but at the same time a very much obvious one.


The day clubs decide to spend money they don’t have on facilities, wages, transfer-fees and where ever else they see fit to spend it, they put themselves in danger of not merely rearing off the path of suitability but stepping closer and closer to the endless pit that is administration and ultimately falling off the map of football through liquidation.

There is no doubt that money has many positives for many clubs, but ultimately you need to have it use it. Money has shaped future superpowers of world football, in the form of Manchester City, Malaga and PSG to state few. But only through the fortunes of multi-millionaire owners investing.

Many clubs look to millionaires in shining armour, but more to their reliable cheque books then sword. Yet for many clubs these nights in shining armour never seem to come their way.

From this fans and players grow frustrated through a lack of achievement in their eyes, but many football fans alike need to take a step back and see the bigger picture for what it is, so what if Arsenal fail to make top four this season, at least fans can sleep knowing the club has a great setup and will be successful for years to come. That being down to sustainability being cemented in the clubs ethos.

Jose Mourinho will constantly be talked about for all the trophies he has won, but he cannot be spoken of in the same bracket as managers such as David Moyes whom is the third longest serving manger in England’s top four divisions.  Moyes has spent a messily £94 million in all of his time with Everton, and making £40 million on players in that time. In the modern era we are in, Moyes has done miracles with the tools available to him.
While many clubs will be spending the big bucks on wages and transfer fees this summer, Moyes, Wenger, Rodgers and other such managers will have other prerogatives. But the fact remains their fans will be quietly confident of the clubs long term future with these men in charge, sustainability is the name of this game.